The Growth Stack Podcast

HOST: Okay, let's talk retention math. Where do most teams get it wrong?

JORDAN ELLIS: Oh, I love this question — okay, buckle up, because I could talk about retention math all day, I really could. Most teams optimize the number and forget there's a human being on the other end of it.

HOST: How does that show up in how you manage your own team?

JORDAN ELLIS: Honestly? Recognition first, spreadsheets second. If my team doesn't feel seen, the metrics don't matter. You can hit every number in the deck and still lose your best people if nobody said thank you along the way.